§ Offer a fine art gallery with an atmosphere that is comfortable, unpretentious and never intimidating
§ Represent exceptional, emerging, and often self-educated artists, who go beyond traditional art and processes to create highly original interpretations
§ Support and stir-up the visual arts and culture in Historic Roswell
§ Support the community through contributions to local non-profit organizations, especially those who have initiatives aimed at encouraging the cultural diversities and talents of the Latin American community
§ Encourage artists at a young age to consider art as a serious profession
§ Provide the community with a place where they can locate affordable, refreshing and contemporary works of art
§ Introduce and educate young collectors to unique and original art