§         Offer a fine art gallery with an atmosphere that is comfortable, unpretentious and never intimidating

§         Represent exceptional, emerging, and often self-educated artists, who go beyond traditional art and processes to create highly original interpretations

§         Support and stir-up the visual arts and culture in Historic Roswell

§         Support the community through contributions to local non-profit organizations, especially those who have initiatives aimed at encouraging the cultural diversities and talents of the Latin American community

§         Encourage artists at a young age to consider art as a serious profession

§         Provide the community with a place where they can locate affordable, refreshing and contemporary works of art

§         Introduce and educate young collectors to unique and original art